Women’s Clothing and Fashion Blog

Zarmina.com is wrapping up it’s free designer shoes offer today. All customers that bought salwar suits and kurtas that surpassed $249 rerceived a free pair of shoes valued at $49. Due to the success of this offer, Zarmina Fashions is considering a launch of a footwear line in the near future to complement current designer women’s clothing venture. Thank you for your business and drop us a line with any ideas.

Ever wonder who the models are for Zarmina.com designer clothing? Are you interested in modeling for our salwar kameez and kurta? Let’s start with the introductions.An upcoming star in pakistani fashion, Mahi, has modeled women’s clothing for Zarmina Fashions. She made her debut in a Jimmy Ather music video, “Tere Nal Nachna”. You can see her modeling the Zoella tunic shirt. One of the first supermodels in Pakistani womens fashion, Gia Ali, has also made a comeback of sorts with the Zarmina project. You can see her modeling the Caribe silk tunic top.

Fiza is a popular actress from a TV serial, Mehndi. She’s done a terrific job for our tunic collection, such as the Tropika. Last, but not least, supermodel Rubab has done a great job for our latest Rubia shalwar kameez collection.

Would you like to become a model for Zarmina Fashions? Drop us a line if you are able to make a trip to Karachi, Pakistan and have some experience. We are open to inquiries by Indian fashion models as well.

Plus size women’s clothing is getting a true ethnic makeover! No longer are hip and trendy fashion the domain of tiny people. And you certainly don�t have to be a Jessica Simpson clone to stay atop the fashion food chain. Plus size clothing has been reenergized and revamped by an infusion of classy ethnic clothing. If you haven’t noticed already, the recent bohemian, or boho chic movement has swept American women’s fashion over the last 1-2 years. Essentially, these are ethnic outfits imported from the Caribbean, Africa, and especially South Asia. The outlook is generally comfortable elegance and a modest grace. Plus size womens clothing is certainly coming into its own as of late.The major mover behind the ethnic revolution in plus size womens clothing is the kurta, known to the West as the tunic. TIME praised the tunic top in June 2005, citing its comfort, elegant designs, and most of all its versatility, even as plus size womens clothing! A cotton tunic top is good for the beach. A midline kurta is a head turner at the tea party. A silk embroidered tunic top will dazzle at the next formal! The most practical thing about the �Indian top� is it hides those extra pounds. On top of that, you get to look good doing it. A nicely embellished tunic will keep you comfortable and hip at the same time.

Pakistani fashion is making waves in the West recently. The reasons are two-fold. Number one, the abolition of quotas on Pakistani textiles has opened America to the treasures of Pakistani fashion. This has enriched both cultures tremendously and encouraged an exchange of talent. The second factor has been the resurgence of modest clothing in recent years. Americans are increasingly finding tight and tiny clothing to be impractical, uncomfortable, and actually uncool. TIME magazine highlighted the emergence of tunic tops for instance.Pakistani fashion scene is expanding rapidly in all dimensions. For one, the Pakistani fashion model pool is growing and is capturing international attention. The number of Pakistani boutiques and Pakistani fashion magazines, including Visage, Women’s Own, and Rivaaj is a testament to growing womens fashion world. Elegant salwar kameez and kurtas are in every magazine. Photographers like Deebees, Jimmy, and Ather Shahzed are shooting amazing mag folds. A talent pool of fashion designer such as Hasan Shehryaar, BG, and Nikki n� Neal has arrived. Akif is a double threat who combines photography skills with makeup artistry and has done the work for Zarmina.

Indian fashion is taking over America! Okay, we may be exaggerating, but not by much. I was surprised the other day while watching a Firefly DVD. One of the main characters is wearing a sari, sometimes a kurta, and sometimes a lehnga! Indian fashion goes mainstream FOX TV. Turn on Fit TV and the fitness gurus are touting Indian fashion yoga wear. Every third commercial has the twangs of the Indian sitar and the actors in Indian clothing or jewelry. The big screen is obviously not immune to the Indian fashion invasion either. Watch the hit movie Serenity and you will see for yourself. The trend has shifted away from tight and tiny to the elegant and flowing (read more about indian fashion…)

As Bollywood fashion goes, so goes South Asian designer fashion. For the past decade, the designers of the largest film industry in the world have been shaping the fashion of Indian and Pakistani women’s clothing. Recently, Bollywood fashion is transcending and making a major impact on Western style as well. Things weren’t always this way. Let’s learn more about the cultural phenomenon that is known as Bollywood. Until the late 1980s, Hindi films demonstrated limited sense of style. Clothing was either everyman clothing or way over the top garish. Bollywood designers came to the limelight ever since Manish Malhotra did those catchy numbers for Urmila Matondkar in Rangeela. It was all upwards from there. Bollywood womens fashion became a force to be reckoned with. When Sushmita Sen appeared in flowing saris in a recent hit, this traditional dress got a big boost into urban style. Read more about bollywood fashion

A Pakistani designer’s unique style of branding captures customers’ imagination, and their business.

Orlando, FL (PRWEB) September 7, 2006 - Aruba and Cozumel are not just vacation hotspots anymore. A Pakistani designer is betting they will be among the hottest designer tunics this year.

“Our branding adds extra zing to our collection,” explains Safia Ahmed, owner of Zarmina.com.

The getaway theme tunics are designed for breezy comfort and are embellished with exotic turquoise and gold embroidery.

“Our clients get a Caribbean vacation feel when they put on a Cozumel or an Aruba,” says Ahmed. “These silk blouses are great summerwear because they provide comfortable elegance.”

Another design is the Mohave, an earth tone piece with amber-colored stonework. Its inspiration is Southwestern and Native American. The Moonstone is an ivory piece embroidered with aqua stone work.

“‘Nature chic’ is trendy and the Mojave and Moonstone cater to that market,” adds Fawad Ahmed, Safia’s husband.

Safia began retailing her designs 7 years ago in Karachi, Pakistan. After immigrating to America in 2004, she took her products online to capitalize on the ethnic fashion fad of the past three summers. Her imported kurtas) fit the bill perfectly. But it wasn�t smooth sailing early on.

‘When we started online in 2004, we realized quality alone could not set us apart,” explains Ahmed. “We had to capture the customer’s imagination. So my husband and I sat down with our outfits and brainstormed names that defined their essence. We launched the new concept with Zarmina.com in mid 2006.”

Sales have never been better since the name game began. Although branding is quite common in traditional western fashion, only a handful of ethnic chic retailers take advantage of it. One benefit of branding is clear for merchants: a designer premium. Zarmina tunics range from a modest $69 up to $109.

“Branding appeals especially to our American clients,” explains Safia. “It adds a department store touch which is attractive to them.”

Safia Ahmed has also spiced up her salwar kameez collection with catchy monikers. The Vaneeza, named after the first Pakistani supermodel, and the regally embroidered Empress, are two of her favorite creations.

So will the name well eventually run dry?

“The key is to have fun with it,” Ahmed says with a smile. “We’re limited only by our imagination.”

Safia Ahmed’s silk designer tunic tops and shalwar kameez are produced exclusively in Karachi, Pakistan, by her family owned company, Zarmina International. For additional information and to view Safia Ahmed’s collection, visit www.zarmina.com.
Contact: 321-221-0785

New resource page at Zarmina.com for women’s fashion magazines, fashion news, articles, blog, and more! Visit Zarmina women’s fashion page today.